By: Staff Writer
February 26, Colombo (LNW): Sri Lanka wellness tourism has been boosted by a ground-breaking strategic action plan by the Export Development Board (EDB) focusing attention on product development, brand evaluation and development as well as marketing strategy.
The objective of the project is to provide an overview and analysis of Sri Lanka’s wellness tourism capacity and define its unique selling propositions (USPs)
Based on the analysis, the assessment will provide key recommendations for a short-, medium- and long-term strategy to maintain and secure new markets to position the country as an attractive destination for wellness tourists.
The UK, Austria, Germany, Switzerland and Australia have been recognised as initial focused markets to promote wellness tourism.
Interface Tourism, a leading marketing and communications agency in the tourism has announced the launch of a ground-breaking wellness campaign to promote Sri Lanka, targeted at the French and German markets.
This initiative, commissioned by the European Union Delegation with the support of Sri Lanka Tourism Promotion Bureau, is a part of Sri Lanka’s strategic effort to position itself as a premier wellness destination in Asia.
Interface Tourism is launching a 2-month digital campaign to promote Sri Lanka as the premier wellness destination in Asia, tapping into the burgeoning global wellness tourism market.
This initiative underscores Sri Lanka’s unparalleled wellness offerings, such as authentic Ayurveda, Yoga, meditation, Pancha Karma, and Hela Wedakama, against the backdrop of the country’s abundant biodiversity.
At the heart of the campaign are thirty influencers from France and Germany, embarking on journeys through Sri Lanka to share the country’s wellness experiences on their social media platforms, bringing to life the authentic and captivating aspects of their travels.
Supplementing these influencer stories is a well-crafted digital media strategy, featuring captivating video content, a lively social media footprint, and targeted display advertising.
A multilingual microsite further enriches the …read more
Source:: LNW English